1. Purpose

• This policy defines the rules, standards, and responsibilities for vendors participating in advertising, promotions, discounts, and marketing campaigns on the Marketplace platform in Bangladesh.

• The objective is to ensure:
• Honest advertising
• Consumer trust
• Fair competition
• Legal compliance under Bangladeshi law

2. Eligibility for Advertising & Promotions

• Only active and verified vendors are eligible to participate in advertising or promotional campaigns.

• Vendors must:
• Maintain minimum performance standards (rating ≥ 3.5)
• Have no major policy violations or payment dues
• The marketplace reserves the right to approve or reject any promotional request.

3. Types of Advertising & Promotions

• Vendors may participate in:
• Featured product listings
• Sponsored ads (search or category-based)
• Banner advertisements
• Flash sales
• Festival campaigns (Eid, Pohela Boishakh, 11.11, etc.)
• Coupon or voucher campaigns

4. Advertising Content Guidelines

• All advertising content must be:
• Truthful and accurate
• Clear and not misleading
• Compliant with Bangladeshi consumer laws
• Advertising content must NOT:
• Contain false claims or exaggerated benefits
• Promote illegal, counterfeit, or restricted products
• Include offensive, religiously sensitive, or political content
• Use misleading “before price” or fake discounts
• The platform may edit, reject, or remove non-compliant content.

5. Pricing & Discount Rules

• Discounted prices must be based on the actual regular selling price.
• Fake price inflation before discounts is strictly prohibited.
• Vendors must ensure sufficient stock during promotional periods.
• Failure to fulfill promotional orders may result in penalties.

6. Promotion Fees & Charges

• Advertising and promotional services may be:
• Paid (fixed fee, CPC, CPM, or commission-based)
• Included in subscription plans
• Fees are non-refundable once a campaign is live.
• The marketplace reserves the right to revise fees with prior notice.

7. Campaign Performance & Monitoring

• Campaign performance may be measured using:
• Clicks
• Impressions
• Conversions
• Sales volume
• The marketplace does not guarantee sales or revenue from promotions.

8. Vendor Responsibilities During Promotions

• Vendors must:
• Honor promotional prices and offers
• Dispatch orders on time
• Maintain product quality
• Respond promptly to customer inquiries
• High cancellation rates or poor service during promotions may result in:
• Campaign termination
• Penalties or account suspension

9. Prohibited Promotional Practices

• Vendors must NOT:
• Divert customers to off-platform channels
• Offer direct payment methods outside the platform
• Use fake reviews or misleading testimonials
• Abuse coupon systems or promo codes
• Violations may result in severe penalties.

10. Platform-Initiated Promotions

• The marketplace may run platform-wide promotions.

• Vendor participation may be:
• Optional
• Mandatory for selected categories (with notice)
• Promotional cost-sharing terms will be clearly communicated.

11. Legal Compliance (Bangladesh)

• All advertising and promotional activities must comply with:

• Consumer Rights Protection Act, 2009
• Digital Commerce Guidelines (Bangladesh)
• ICT and Cyber Laws
• Any legal violation will be the sole responsibility of the vendor.

12. Suspension & Termination

• The marketplace reserves the right to:
• Suspend advertising privileges
• Remove ads or promotional listings
• Terminate vendor accounts for serious violations
• No refunds will be provided in such cases.

13. Policy Updates

• This policy may be updated at any time.
• Vendors will be notified via email or dashboard.
• Continued participation implies acceptance.

14. Acceptance

• By participating in advertising or promotional activities, vendors confirm that:
• They understand and accept these rules
• They will comply with all legal and platform requirements